This is an invitation to slow down, take stock and rediscover how to take really good care of you.
If you're here, you’re probably starting to get curious about the ways you've been coping with burnout and stress. And maybe you're looking for something that offers a more sustainable solution. That connects you back to yourself and the world around you. That gives you permission to feel more like... you.
Plants are just one way to help.
Cannabis is the most magnificently versatile plant in the world.
There’s ample clinical research, science and history to prove that it can be a catalyst for healing. Humans have evolved with the plant for thousands of years, and we even have a natural architecture in our brain and body — the endocannabinoid system — that mimics the properties of the plant.
In other words, weed is our soulmate.
But there is so much to learn and unlearn about the racist history of cannabis. Legalization is inherently a racial justice issue. The War on Drugs weaponized the plant against Black and Brown communities. We recognize it's is a privilege to consume and not be incarcerated for it. As white founders, we want to use our privilege to educate, support and co-create a truly equitable industry.
At Good Juju, we partner with brands started by ethical founders who are trailblazers in their own right, and are on a mission to protect the plant by creating high-quality, sustainably-minded cannabis products.
Good Juju is a member of the Floret Coalition, an anti-racist collective of small businesses in the cannabis and cannabis-adjacent space supporting and funding equity-oriented actions via monthly donations and social campaigns. Together, we will raise funds and awareness for organizations prioritizing the needs of Black, Latinx, and Indigenous people.
For January, the Floret Coalition is supporting @thefreeblackwomenslibrary. The Free Black Women’s Library is a social art project and traveling book collection that celebrates the brilliance, diversity, and imagination of Black women writers.
Founded by OlaRonke Akinmowo, the library provides an inclusive and accessible space for reading, writing, learning, resting, creating, and connecting. The library features a collection of over 3000 books by Black women as well as free monthly programming that includes workshops, performances, film screenings, book talks, and radical conversations on race, gender, art and culture. Currently, donations go towards acquiring a Reading Room, Bookmobile and Staffperson for the library.